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Social Media Marketing 

At ReSound, we know that marketing and business development are top of mind for hearing professionals and practice owners.  We also understand the importance of building relationships and trust as part of your commitment to providing high quality patient care. For this reason, ReSound has created an online Resource Center for you, our valued customer, to help you create and nurture patient relationships using Social Media channels.

Here, you will find practical advice and tips for creating and managing consumer-facing social media campaigns, including:

Facebook Marketing 

With more than 50 million active users, there’s no better way to build community than to create a Facebook fan page for your practice.  Your Facebook page serves as both a communication channel and a way to engage with your patients.  With the average Facebook user having 130 friends in their network, Facebook has proven to be an effective form of word-of-mouth marketing.

 

Read Creating a Facebook Fan Page for a step-by-step guide to getting started.

Writing a Blog 

As an expert in treating hearing loss, you can build confidence and trust among patients and prospects by providing valuable content via a blog.  You understand the hurdles people face when confronting their hearing loss and the need for an audiologist to also be a counselor.  Posting thoughtful content to a blog can help you connect with consumers on an emotional level and help them overcome the barrier.

 

A blog hosted as a subdirectory of your domain also helps your Web site rank better in search engine results.

 

Read Starting a Blog for more information on authoring and maintaining a corporate blog.

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