Finally, it’s crucial that you measure and monitor every marketing effort so you know what works in your particular setting. Did the prospect see your newspaper ad or read the postcard? How many telephone calls did you get? Appointments? If the message isn’t reaching your target market, review your tactics and change the message. You certainly don’t want to invest hard earned dollars in a campaign that isn’t boosting your practice activity.
When it comes to marketing, there is no silver bullet. It’s a painstaking process that requires time, energy and constant re-evaluation. I might suggest that you contact your ReSound representative to help develop not only new and exciting marketing events, but also an extended marketing plan to help you manage activity and spend wisely. Success in marketing – which is growing your bottom line – happens when you consistently plan, execute and effectively monitor your program.